KStA – Personalization
Generating more leads for the regional newspaper
<span style="color: #c9c8d4; font-family: InterVariable, -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 13.995px; white-space-collapse: preserve; background-color: rgba(50, 50, 61, 0.25);">I am an enthusiast who enjoys online digital and offline world. I like to help customers thrieve to digital greatness.</span>
Hi, I'm Marcus, a digital expert living in Cologne, Germany. In my 13 years at Publicis Pixelpark I have worked for clients such as Renault Germany and Lufthansa. My last position was Head of UX. Helping clients achieve digital goals is not just a job for me, it's a passion. Feel free to drop me a line: hello@wenzel.digital
offer UX Management as a service, guiding teams to create user-centered, effective product experiences through strategy, research, and design.
Based on the project requirements, I create wireframes and prototypes with Sketch/Invision, Adobe XD, Figma or Axure.
I have experience in deriving a digital vision based on business requirements and creating/deriving concrete recommendations for action.
My work focuses on the user. I accompany the creation process of a project with user-centered methods.
The majority of my projects were developed responsively with a mobile-first approach.
I have experience in planning and conducting user tests. Based on the results, I carry out usability optimizations or develop personas and customer journeys.
I create specifications for the documentation and functionality of the UI and processes.
I have experience from countless pitch presentations, as a pitch lead and C-level presentations.
Design thinking helps me to find, define and visualize ideas. Through an iterative approach, I ensure that I deliver the right solution for the right problem.
With a simple click on the button below, you can arrange a short Microsoft Teams meeting to ask questions or discuss your project. Free of charge and without obligation.
Generating more leads for the regional newspaper
I had the pleasure of working with the Kölner Stadt Anzeiger to increase registrations on their website, ksta.de. I proposed a solution that involved the implementation of a personalized, regional news module. Working closely with the client, I created user flows to map out the necessary processes and then translated them into a Figma prototypes. These prototypes where then tested with real users, and the winning design was handed over to the IT team for implementation. The end result was a seamless and intuitive user experience that successfully increased registrations on the website and led to more homepage personalizations
I supported Volvo with the model launch of the XC40 in the German market. This included both campaign development and the planning of digital CRM measures in the context of launch events.
A new sustainability area for the DAX 40 company
I had the opportunity to work with BASF on a project aimed at improving their sustainability communication and user experience. The company’s previous approach was fragmented and caused frustration among users, as they were unable to fully grasp the extent of BASF’s sustainability initiatives. Through a thorough UX audit and benchmarking of relevant competitors, I was able to identify key areas for improvement and provide actionable recommendations.
Using Figma prototypes, I presented various options to BASF’s internal stakeholders, showcasing how the sustainability theme could be better presented and communicated to users. As a result, we were able to increase conversions for the Sustainability Newsletter and drive more visits to specific subtopics within the sustainability section.
A new design system for T-System with Figma
T-Systems
T-Systems was facing a fragmented information management system for their design elements, making it difficult for internal users to access and utilize user interface designs efficiently. The process of coordinating with the IT department for design implementation was also time-consuming.
To address these issues, I implemented a Design System in Figma, centralizing all design elements and streamlining the process for internal users. This resulted in increased efficiency, simplified handover to the IT department, and a well-structured Design System which can be accessible to any internal stakeholder. My expertise in user experience allowed me to understand the needs of both internal users and the IT department, resulting in a successful and user-friendly solution.
The introduction of the design system has significantly reduced the coordination effort and the time required for the technical realization of new designs
I have helped Sanofi with the digital transformation at brand level. I assisted various Sanofi brands in identifying the right stakeholders and their needs and serving them with digital solutions.
Schleich was about to launch a new product line that would fit seamlessly into its portfolio, but with new features and a background story. The digital touchpoints were put out to tender for the market launch. I took on the role of pitch lead. We conducted a workshop with young Schleich fans to gain insights into toy usage and expectations of a website. The approach and the insights gained ultimately led to the contract being awarded.
The Agency for Business & Development (a subsidiary of GIZ) was interested in standardizing and digitizing its funding database. A clickable prototype proved the feasibility and convinced the customer.
Lufthansa AG wanted to revamp its intranet. We were responsible for the UX/UI of the front end. For this purpose, interviews were conducted with the individual user groups of the intranet and requirements for the intranet were derived. An Axure prototype was developed for coordination with the customer, which was tested with the individual user groups.
As a long-standing client of the Publicis Group, Renault was also served by Publicis Pixelpark in Germany. In Cologne, I was responsible for the entire digital budget of Renault Germany on a strategic level.
I have been involved in a number of projects for Renault. One extremely successful one solved one of Renault’s core problems. Renault was faced with the challenge of generating free media attention during model launches, but not being able to translate this into relevant KPIs. To bridge the gap between the model launch and the opening of the order books, we created the Waiting Program. Users were provided with news about the model over time and were able to make initial configurations. This allowed valuable leads to be generated, which could be addressed directly with personalized offers once the order books were opened.