BASF Sustainability

THE BACKGROUND

I had the opportunity to work with BASF on a project aimed at improving their sustainability communication and user experience. The company’s previous approach was fragmented and caused frustration among users, as they were unable to fully grasp the extent of BASF’s sustainability initiatives. Through a thorough UX audit and benchmarking of relevant competitors, I was able to identify key areas for improvement and provide actionable recommendations.

Using Figma prototypes, I presented various options to BASF’s internal stakeholders, showcasing how the sustainability theme could be better presented and communicated to users. As a result, we were able to increase conversions for the Sustainability Newsletter and drive more visits to specific subtopics within the sustainability section.