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Projects Category: Standard

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79

KStA – Personalization

KStA – Personalization

Generating more leads for the regional newspaper

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THE CLIENT

DuMont.next

THE BACKGROUND

I had the pleasure of working with the Kölner Stadt Anzeiger to increase registrations on their website, ksta.de. I proposed a solution that involved the implementation of a personalized, regional news module. Working closely with the client, I created user flows to map out the necessary processes and then translated them into a Figma prototypes. These prototypes where then tested with real users, and the winning design was handed over to the IT team for implementation. The end result was a seamless and intuitive user experience that successfully increased registrations on the website and led to more homepage personalizations

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90

Volvo – Market Launch of XC40

Volvo – Market Launch of XC40

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THE CLIENT

Volvo

THE BACKGROUND

I supported Volvo with the model launch of the XC40 in the German market. This included both campaign development and the planning of digital CRM measures in the context of launch events.

MY ROLE / TASK

Lead concept developer
Creation of the detailed conception of model pages
Planning the customer journey for the implementation of launch events
Development of a CRM program for the launch of the XC40

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88

BASF Sustainability

BASF Sustainability

A new sustainability area for the DAX 40 company

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THE CLIENT

BASF AG

THE BACKGROUND

I had the opportunity to work with BASF on a project aimed at improving their sustainability communication and user experience. The company’s previous approach was fragmented and caused frustration among users, as they were unable to fully grasp the extent of BASF’s sustainability initiatives. Through a thorough UX audit and benchmarking of relevant competitors, I was able to identify key areas for improvement and provide actionable recommendations.

Using Figma prototypes, I presented various options to BASF’s internal stakeholders, showcasing how the sustainability theme could be better presented and communicated to users. As a result, we were able to increase conversions for the Sustainability Newsletter and drive more visits to specific subtopics within the sustainability section.

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92

T-Systems Design System

T-Systems Design System

A new design system for T-System with Figma

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THE CLIENT

T-Systems

THE BACKGROUND

T-Systems was facing a fragmented information management system for their design elements, making it difficult for internal users to access and utilize user interface designs efficiently. The process of coordinating with the IT department for design implementation was also time-consuming.

To address these issues, I implemented a Design System in Figma, centralizing all design elements and streamlining the process for internal users. This resulted in increased efficiency, simplified handover to the IT department, and a well-structured Design System which can be accessible to any internal stakeholder. My expertise in user experience allowed me to understand the needs of both internal users and the IT department, resulting in a successful and user-friendly solution.

The introduction of the design system has significantly reduced the coordination effort and the time required for the technical realization of new designs

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74

Schleich Horse Club

Schleich Horse Club

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THE CLIENT

Schleich

THE BACKGROUND

Schleich was about to launch a new product line that would fit seamlessly into its portfolio, but with new features and a background story. The digital touchpoints were put out to tender for the market launch. I took on the role of pitch lead. We conducted a workshop with young Schleich fans to gain insights into toy usage and expectations of a website. The approach and the insights gained ultimately led to the contract being awarded.

MY ROLE / TASK

Pitch lead
Insigth generation by conducting a workshop with Schleich fans
Managing the creative team
Development of two design approaches
Pitch execution
CLIENT
Schleich

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82

GIZ Prototyp

GIZ Prototyp

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THE CLIENT

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

THE BACKGROUND

The Agency for Business & Development (a subsidiary of GIZ) was interested in standardizing and digitizing its funding database. A clickable prototype proved the feasibility and convinced the customer.

MY ROLE / TASK

Development of user journeys and use cases
Content assessment of the available funding programs
Development of a clickable prototype in Adobe XD

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76

Renault Germany

Renault Germany

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THE CLIENT

Renault Germany

THE BACKGROUND

As a long-standing client of the Publicis Group, Renault was also served by Publicis Pixelpark in Germany. In Cologne, I was responsible for the entire digital budget of Renault Germany on a strategic level.

I have been involved in a number of projects for Renault. One extremely successful one solved one of Renault’s core problems. Renault was faced with the challenge of generating free media attention during model launches, but not being able to translate this into relevant KPIs. To bridge the gap between the model launch and the opening of the order books, we created the Waiting Program. Users were provided with news about the model over time and were able to make initial configurations. This allowed valuable leads to be generated, which could be addressed directly with personalized offers once the order books were opened.

MY ROLE / TASK

Strategic lead
Management of the creative team
Development of a digital strategy and derivation of packages of measures in differentiated budget sizes (S/L/XL)
Analysis of the customer journey
Conception of various CRM measures
Regular reporting / presentation at C-level

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29

Sanofi

Sanofi

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THE CLIENT

Sanofi

THE BACKGROUND

I have helped Sanofi with the digital transformation at brand level. I assisted various Sanofi brands in identifying the right stakeholders and their needs and serving them with digital solutions.

MY ROLE / TASK

Conducting workshops to identify use cases and relevant personas
Campaign development
Strategic management of the client at brand level

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