KStA – Personalization

THE BACKGROUND

I had the pleasure of working with the Kölner Stadt Anzeiger to increase registrations on their website, ksta.de. I proposed a solution that involved the implementation of a personalized, regional news module. Working closely with the client, I created user flows to map out the necessary processes and then translated them into a Figma prototypes. These prototypes where then tested with real users, and the winning design was handed over to the IT team for implementation. The end result was a seamless and intuitive user experience that successfully increased registrations on the website and led to more homepage personalizations