Sanofi

THE BACKGROUND

I have helped Sanofi with the digital transformation at brand level. I assisted various Sanofi brands in identifying the right stakeholders and their needs and serving them with digital solutions.

MY ROLE / TASK

• Conducting workshops to identify use cases and relevant personas
• Campaign development
• Strategic management of the client at brand level
• Development of various eDetailers for Sanofi’s B2B Salesforce