Schleich Horse Club
THE CLIENT
Schleich
THE BACKGROUND
Schleich was about to launch a new product line that would fit seamlessly into its portfolio, but with new features and a background story. The digital touchpoints were put out to tender for the market launch. I took on the role of pitch lead. We conducted a workshop with young Schleich fans to gain insights into toy usage and expectations of a website. The approach and the insights gained ultimately led to the contract being awarded.
MY ROLE / TASK
- Pitch lead
- Insigth generation by conducting a workshop with Schleich fans
- Managing the creative team
- Development of two design approaches
- Pitch execution
- CLIENT
- Schleich
